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GM Brands: 1 or 2 Too Many?

4.06.2011

A lot of people are speculating on the future of GM. If you take the heart to press reports, one would think that General Motors in life. Frankly, the opposite is true especially when you look at the overall picture. In 2005, "the lawyer" has sold over 9 million cars worldwide, the first time the automaker has reached the figure by 1978. Yes, U.S. auto sales are down and some are calling for GM to reduce its many brands, currently numbering eight. While GM should let go? Or should, General Motors stick with the game plan and keep all 8 brands?

For the record, eight GM brands: Cadillac, Buick, Pontiac, Chevrolet, Saturn, GMC, Hummer and Saab. You could remove the package, such as the Swedish car maker Saab (although wholly owned by GM) is building some cars in North America. Still, GM's Saab provides a marketing scheme that we keep them in your love of the subject.

It 'clear that GM's Cadillac luxury division, Chevrolet has a budget or "All American" division, even if the GMC truck division. Furthermore, most of the division confusing, but Buick is a creator of "near luxury" cars (Cadillac lite) and the Hummer division of GM has specialized trucks. Saab line is a bit 'confusing as it was once true in continental Europe. Now, for the most part with rebadged GM and Subaru vehicles with little original interpretation. Finally, Pontiac and Saturn duplicate much of what the other departments, even if the mystique of Saturn's "no haggle pricing," which gives a light to it. That leaves Pontiac.

Pontiac, Oldsmobile as the name caught recently, is probably one of the most vulnerable of the true "American" does. Saturn survive because its peaks dealer network and consumer satisfaction ranks up there with Lexus.

Ultimately, the name Saab is the first chance of death. Outside the United States, especially in Europe, Opel and GM as known to make important. It is said that part of the production Saab will move to Germany and some rebadged Opels begin to sport the name Saab. Let's just say once they occur, there are few reasons to continue to Saab. Let the Saab name die with dignity. Why spoil it with the sale of Saab as a rebadged Opel?

Personally, I think GM should leave well enough alone with its other U.S. brands. I was not in cahoots for Oldsmobile and I'm not in favor of killing trustmark. GM is retooling its operations to kill the old and new models or models revive step in Chevy Enclave to help their respective services to arouse renewed glory. I'm living a pipe dream? Maybe, but at least my imagination is going in a positive direction.


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