Riding high on the buoyant Indian economy the Indian car industry is growing at a robust pace. This growth is witnessed across all the auto segments, may it be small cars or the luxury car market. The main focus remains on the Indian Middle class which is flourishing with the booming economy and evaluating its options typically keeping the following points in mind:
Why: What is the purpose of buying a car? Is it styling, transportation need, traveling with family or making a statement etc?
What: What is it that I am looking for in a car? Fuel economy, comfort etc
When: When do I buy a car? During festivities or auspicious occasions, during the discount season etc
Where: Where do I get the information about the options available and where do I make the purchase?
The typical Indian decision to buy a car revolves around three parameters i.e. budget, fuel economy and family size / purpose of buying a car. Buyers always look for referrals from friends, take / read opinion of experts to finalize the car of their choice. In India today the small car segment dominates the automobile sector. Buyers in this segment are extremely cost sensitive and wants value for money products. Festival discounts, better warranty and service options always lure a typical middle class car buyer. The entry of Chevrolet Spark from General Motors India has intensified the competition in the small car segment and they are trying to provide better value for money products for its customers. The Chevrolet Spark comes with a three-year/100,000-km standard warranty, which is an industry first in the mini-car segment, and a service interval of 5,000 km or six months (whichever comes first). Attractive, distinctively shaped head lights and round tail lights adds more to its external beauty. A combination of short body overhangs, a steeply rising shoulder line and converging lines at the front make the spark a real head turner.
Why: What is the purpose of buying a car? Is it styling, transportation need, traveling with family or making a statement etc?
What: What is it that I am looking for in a car? Fuel economy, comfort etc
When: When do I buy a car? During festivities or auspicious occasions, during the discount season etc
Where: Where do I get the information about the options available and where do I make the purchase?
The typical Indian decision to buy a car revolves around three parameters i.e. budget, fuel economy and family size / purpose of buying a car. Buyers always look for referrals from friends, take / read opinion of experts to finalize the car of their choice. In India today the small car segment dominates the automobile sector. Buyers in this segment are extremely cost sensitive and wants value for money products. Festival discounts, better warranty and service options always lure a typical middle class car buyer. The entry of Chevrolet Spark from General Motors India has intensified the competition in the small car segment and they are trying to provide better value for money products for its customers. The Chevrolet Spark comes with a three-year/100,000-km standard warranty, which is an industry first in the mini-car segment, and a service interval of 5,000 km or six months (whichever comes first). Attractive, distinctively shaped head lights and round tail lights adds more to its external beauty. A combination of short body overhangs, a steeply rising shoulder line and converging lines at the front make the spark a real head turner.
Labels: cars buying tips
