If you're looking to improve your sales when it comes to used trailers, it really comes down to three simple steps. Follow them and you should have no trouble improving sales almost immediately.
In fact, it doesn't matter whether you're selling cabs, tires, flatbed trailers or fuzzy dice to hang from the mirror, these three easy steps will help you improve sales for just about anything.
1. Wash, Wax and Repair
People who are shopping for a used trailer can't be bothered to "use their imagination" and think of what the thing is going to look like after a fresh coat of paint. They want to see it in its best possible condition. Before moving forward, get your trailer in like-new condition, or as close to it as possible. When people see a shiny trailer that looks like it just came off the lot, they're a lot more likely to open their wallets than if they see one with a couple of bangs and dents and a fresh coat of dirt on the exterior.
2. Take a Ton of Photos
Whether or not you're much of a photographer, it doesn't matter. If you take a few dozen photos you're bound to come up with a handful of really good ones. Studies show that a great ad loaded with pictures will get eighty percent more clicks than a text-only ad, so don't even bother posting one in the first place if you're not going to photograph the trailer inside and out.
3. Find a Good Ad Site and Write a Good Description
The other half of the puzzle: A great site and a great description. The best sites to post for-sale ads aren't always the free ones, and the best descriptions aren't always the ones you write yourself. If you really want to improve sales, think of it as an investment: Find the best site for your purposes and be willing to pay a fee if they require one, and hire a writer if you don't feel comfortable writing a description yourself. There are writers who will tackle the job for a few dollars a description and sites that charge pennies per ad, so it's hardly a major expense compared to the improved sales you'll get from great ads on a great site.
If these three steps don't help you to improve trailer sales over time, then clearly you skipped one of them.
Jim is the managing editor for Used Semi Trailers which offers used trailers for sale from top dealers and owner operators. UST also offers a vast list of tractor trailers that are ready to work!
Labels: ATV , repairs , RV , trucks , Vans
